The simplest model is web based media that basically has 1-3 revenue streams – ads, leads and info (data for market research). Measuring the number of mentions on twitter, facebook, shared links, word of mouth, RT’s, widget installs, etc. and plotting a time line that maps these against the business metrics (clicked ad, provided some demo data, etc.) that contribute to your revenue. Also don’t forget to include the users off your website if you have widgets or distribute your content to other sites.
A more complex type of business to measure the ROI of social media would be a retail chain with physical stores as well as a website. Since I’ve not been in the physical retail industry for a very long time (pre-internet 
) I decided to see what others have been doing. I found this great presentation given by a marketing consultant named Olivier Blanchard. This was given at a small conference in South Carolina called Social Fresh. It is not only very helpful but its also quite entertaining as well. I would have loved to have been in the presentation. Thanks Oliver, this is great!
Check it out here:Olivier Blanchard Basics Of Social Media Roi
My favorite site TechCrunch just posted three letters from the FCC to Apple, AT&T and Google over Apple’s banning of Google Voice application from the app store and iPhone. There’s actually been quite a few stories covering the Google Voice rejection and over 30 news reports in the last hour about the FCC involvement. I think it’s funny that Google can play the poor underdog here.
Forrester in their recently released report, titled “Consumer Behavior Online: A 2009 Deep Dive,” shows that overall time spent on the Internet has remained at 12 hours per week, same as last years report. They compare that with TV viewing consumption at 13 hours per week and seemingly unchanged since 2004.
Just read the post on TechCrunch about Apple rejecting the google voice app for the iPhone. They have now pulled all the google voice apps from the app store, claim that google voice has “duplicate features that come with the iPhone”, which is against the Apple developer terms of use.
AT&T is behind this more, which sounds plausible given they also see Google voice as a threat. With Google Voice, consumers can get all their calls through a single number. Just add all your other numbers to Google Voice and then make your own rules for how your phones ring. It’s pretty cool and seemingly very helpful app. However, if you are AT&T you can see how this dis-intermediates them and puts the consumer touch point with Google. It’s pretty much the same thing as Google being the starting point for the web. All these companies spend millions to build a brand yet people remember Google; they found it on Google. I’m sure AT&T would prefer this would not happen.
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