Most of us by now had seen the “Shift Happens” and its revised stats “Did you know” by educators Karl Fisch and Scott McLeod. Well Erik Qualman, the global VP of online marketing for EF Education, in Lucerne, Switzerland has created a new version called the “Social Media Revolution” and posted it on his blog Socialnomics.net
I find this interesting so wanted to share it here.
If you’re like me you were probably trying to write all these stats down to use in some future presentation. Well to save you some time, here they are:
1. By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network
2. Social Media has overtaken porn as the #1 activity on the Web
3. 1 out of 8 couples married in the U.S. last year met via social media
4. Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.
5. If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia
6. Yet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this)
7. comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network
8. 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
9. 1 in 6 higher education students are enrolled in online curriculum
10. % of companies using LinkedIn as a primary tool to find employees….80%
11. The fastest growing segment on Facebook is 55-65 year-old females
12. Ashton Kutcher and Ellen Degeneres have more Twitter followers than the entire populations of Ireland, Norway and Panama
13. 80% of Twitter usage is on mobile devices…people update anywhere, anytime…imagine what that means for bad customer experiences?
14. Generation Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen
15. What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
16. The #2 largest search engine in the world is YouTube
17. Wikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English
18. There are over 200,000,000 Blogs
19. 54% = Number of bloggers who post content or tweet daily
20. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
21. If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour
22. Facebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0
23. 25% of search results for the World’s Top 20 largest brands are links to user-generated content
24. 34% of bloggers post opinions about products & brands
25. People care more about how their social graph ranks products and services than how Google ranks them
26. 78% of consumers trust peer recommendations
27. Only 14% trust advertisements
28. Only 18% of traditional TV campaigns generate a positive ROI
29. 90% of people that can TiVo ads do
30. Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009
31. 25% of Americans in the past month said they watched a short video…on their phone
32. According to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available
33. 24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.
34. In the near future we will no longer search for products and services they will find us via social media
35. More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.
36. Successful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second
37. Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser
My favorite site TechCrunch just posted three letters from the FCC to Apple, AT&T and Google over Apple’s banning of Google Voice application from the app store and iPhone. There’s actually been quite a few stories covering the Google Voice rejection and over 30 news reports in the last hour about the FCC involvement. I think it’s funny that Google can play the poor underdog here.
Forrester in their recently released report, titled “Consumer Behavior Online: A 2009 Deep Dive,” shows that overall time spent on the Internet has remained at 12 hours per week, same as last years report. They compare that with TV viewing consumption at 13 hours per week and seemingly unchanged since 2004.
Just read the post on TechCrunch about Apple rejecting the google voice app for the iPhone. They have now pulled all the google voice apps from the app store, claim that google voice has “duplicate features that come with the iPhone”, which is against the Apple developer terms of use.
AT&T is behind this more, which sounds plausible given they also see Google voice as a threat. With Google Voice, consumers can get all their calls through a single number. Just add all your other numbers to Google Voice and then make your own rules for how your phones ring. It’s pretty cool and seemingly very helpful app. However, if you are AT&T you can see how this dis-intermediates them and puts the consumer touch point with Google. It’s pretty much the same thing as Google being the starting point for the web. All these companies spend millions to build a brand yet people remember Google; they found it on Google. I’m sure AT&T would prefer this would not happen.
The Virginia Tech Transportation Institute compiled the research over an 18 month period. Their tests involved installing video cameras in truck cabs recording the drivers actions including the time drivers took their eyes from the road to send or receive texts.
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