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	<title>robblewis &#187; social media measurement</title>
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		<title>Measuring the ROI of Social Media</title>
		<link>http://robblewis.com/2009/09/measuring-the-roi-of-social-media/</link>
		<comments>http://robblewis.com/2009/09/measuring-the-roi-of-social-media/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 14:30:22 +0000</pubDate>
		<dc:creator>Robb Lewis</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media measurement]]></category>
		<category><![CDATA[social media ROI]]></category>

		<guid isPermaLink="false">http://robblewis.com/?p=252</guid>
		<description><![CDATA[The last post got me thinking more about social media and how to take those benefits and apply them to a measurable ROI. Depending on your business model this can be either simple or complex to measure, but there is a way to place a reasonable estimate on the contribution value of social media.]]></description>
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