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	<title>robblewis &#187; Social Media</title>
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		<title>Measuring the ROI of Social Media</title>
		<link>http://robblewis.com/2009/09/measuring-the-roi-of-social-media/</link>
		<comments>http://robblewis.com/2009/09/measuring-the-roi-of-social-media/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 14:30:22 +0000</pubDate>
		<dc:creator>Robb Lewis</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media measurement]]></category>
		<category><![CDATA[social media ROI]]></category>

		<guid isPermaLink="false">http://robblewis.com/?p=252</guid>
		<description><![CDATA[The last post got me thinking more about social media and how to take those benefits and apply them to a measurable ROI. Depending on your business model this can be either simple or complex to measure, but there is a way to place a reasonable estimate on the contribution value of social media.]]></description>
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		<title>Are more US Marketers using social media for market research?</title>
		<link>http://robblewis.com/2009/09/are-more-us-marketers-using-social-media-for-market-research/</link>
		<comments>http://robblewis.com/2009/09/are-more-us-marketers-using-social-media-for-market-research/#comments</comments>
		<pubDate>Sun, 20 Sep 2009 02:54:27 +0000</pubDate>
		<dc:creator>Robb Lewis</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[social media benefits]]></category>
		<category><![CDATA[socialmedia stats]]></category>
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		<guid isPermaLink="false">http://robblewis.com/?p=296</guid>
		<description><![CDATA[A friend and mine, Rob Ellison (CEO Cucku), and I were at the Old Pro in Palo Alto the other day, drinking some beers and talking about social media amongst other things. One of the topics was around the benefits of social media and trying to assess a value for different types of business models. [...]]]></description>
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		<title>This is no fad &#8211; latest social media stats support behavioral sea change</title>
		<link>http://robblewis.com/2009/08/this-is-no-fad-latest-social-media-stats-support-behavioral-sea-change/</link>
		<comments>http://robblewis.com/2009/08/this-is-no-fad-latest-social-media-stats-support-behavioral-sea-change/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 06:44:53 +0000</pubDate>
		<dc:creator>Robb Lewis</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[socialmedia stats]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://robblewis.com/?p=243</guid>
		<description><![CDATA[Only 14% trust advertisements]]></description>
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